Nursing HomeInspections

Shore Pointe Care Center

Nursing home in Eatontown, NJ

Medicare & Medicaid certified1★ overall (CMS)

Call (732) 542-4700Send a messageMap ↗

Public-record details

Address
139 Grant Ave, Eatontown, NJ 07724
Phone
(732) 542-4700
Listed under
For-profit
Medicare CCN
315177
Overall star rating
1 of 5 ★☆☆☆☆
Health inspection rating
1 of 5
Staffing rating
4 of 5
Quality measures rating
4 of 5
Certified beds
178
Average residents per day
145
Ownership
For-profit, partnership
Legal business name
Gateway Care Center, LLC
Chain
The Rosenberg Family (16 facilities)
Certified for
Medicare and Medicaid
First approved by Medicare/Medicaid
Jan 1, 1981
Changed ownership in last 12 months
No
Continuing care retirement community
No
Located inside a hospital
No
Resident or family council
Resident council
Sprinklers in all required areas
Yes

CMS certification number 315177. Source: CMS Nursing Home Provider Information, Health Deficiencies and Penalties (record). Data as of 2026-09-30.

Inspection record

Most recent standard health inspection: Jan 9, 2025. CMS lists 26 health citations for this facility across its last three standard inspection cycles and complaint inspections (May 26, 2022 to Nov 17, 2025): 6 from complaint inspections, 2 at the “actual harm” level or higher, including 1 at “immediate jeopardy”.

InspectionCitationSeverity
Nov 17, 2025Ensure that a nursing home area is free from accident hazards and provides adequate supervision to prevent accidents.
Quality of Life and Care · complaint inspection		J
Immediate jeopardy, isolated
Jan 9, 2025Ensure the facility is licensed under applicable State and local law and operates and provides services in compliance with all applicable Federal, State, and local laws,…
Administration		C
Potential for minimal harm, widespread
Jan 9, 2025Honor the resident's right to a safe, clean, comfortable and homelike environment, including but not limited to receiving treatment and supports for daily living safely.
Resident Rights		D
Potential for more than minimal harm, isolated
Jan 9, 2025Develop and implement policies and procedures to prevent abuse, neglect, and theft.
Freedom from Abuse, Neglect, and Exploitation		D
Potential for more than minimal harm, isolated
Jan 9, 2025Ensure services provided by the nursing facility meet professional standards of quality.
Resident Assessment and Care Planning		D
Potential for more than minimal harm, isolated
Jan 9, 2025Ensure medication error rates are not 5 percent or greater.
Pharmacy Service		D
Potential for more than minimal harm, isolated
Jan 9, 2025Provide and implement an infection prevention and control program.
Infection Control		D
Potential for more than minimal harm, isolated
Jan 9, 2025Ensure menus must meet the nutritional needs of residents, be prepared in advance, be followed, be updated, be reviewed by dietician, and meet the needs of the resident.
Nutrition and Dietary		F
Potential for more than minimal harm, widespread
Jan 9, 2025Designate a qualified infection preventionist to be responsible for the infection prevent and control program in the nursing home.
Infection Control · under dispute review		F
Potential for more than minimal harm, widespread
Jan 9, 2025Provide enough food/fluids to maintain a resident's health.
Quality of Life and Care		G
Actual harm, isolated
Sep 29, 2023Develop and implement a complete care plan that meets all the resident's needs, with timetables and actions that can be measured.
Resident Assessment and Care Planning		D
Potential for more than minimal harm, isolated
Sep 29, 2023Ensure services provided by the nursing facility meet professional standards of quality.
Resident Assessment and Care Planning		D
Potential for more than minimal harm, isolated

Showing the 12 most recent of 26. Full inspection reports are on Medicare Care Compare.

Severity letters follow CMS's scope-and-severity grid: A–C potential for minimal harm, D–F potential for more than minimal harm, G–I actual harm, J–L immediate jeopardy. Most citations are corrected; a citation is what inspectors found on that date. Source: CMS Health Deficiencies file, processed Aug 1, 2026.

Fines and payment denials

CMS records 2 fines totalling $135,795 in the last three years.

Nov 17, 2025Fine: $108,154
Jan 9, 2025Fine: $27,641

Source: CMS Penalties file, processed Aug 1, 2026. Amounts are as CMS reports them and may reflect later reductions or appeals.

Staffing

Total nurse staffing per resident per day
3.11 hours
Registered nurse (RN) time per resident per day
0.77 hours
Nurse aide time per resident per day
1.85 hours
Total nurse staffing on weekends
2.67 hours
Nursing staff turnover (yearly)
38%
RN turnover (yearly)
31%
Administrators who left in the past year
0

From payroll-based staffing data the facility submits to CMS. Hours are per resident per day.

A citation is what inspectors found on one date; most are corrected within weeks. Look for patterns — the same problem cited in several inspections — and for anything at the G–L level (actual harm or immediate jeopardy). The full inspection narrative (Form CMS-2567) is linked from Medicare Care Compare, and your state long-term care ombudsman can tell you about complaints.

Other nursing homes in Eatontown

Jersey Shore Center3 Industrial Way East · Eatontown, NJ 07724 · (732) 544-1557 · For-profit24 health citations in 3 inspection cycles · last standard inspection Mar 18, 2025 · no CMS fines in 3 yrsMedicare & Medicaid certified4★ overall (CMS)

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