Nursing HomeInspections

Willow Creek Nursing and Rehabilitation Center

Nursing home in Goldsboro, NC

Medicare & Medicaid certified2★ overall (CMS)

Call (919) 736-2121Send a messageMap ↗

Public-record details

Address
2401 Wayne Memorial Drive, Goldsboro, NC 27534
Phone
(919) 736-2121
Listed under
For-profit
Medicare CCN
345113
Overall star rating
2 of 5 ★★☆☆☆
Health inspection rating
2 of 5
Staffing rating
2 of 5
Quality measures rating
4 of 5
Certified beds
200
Average residents per day
165
Ownership
For-profit, limited Liability company
Legal business name
Birch LTC Group, LLC
Chain
Principle Long Term Care (40 facilities)
Certified for
Medicare and Medicaid
First approved by Medicare/Medicaid
Jun 1, 1974
Changed ownership in last 12 months
No
Continuing care retirement community
No
Located inside a hospital
No
Resident or family council
Resident council
Sprinklers in all required areas
Yes

CMS certification number 345113. Source: CMS Nursing Home Provider Information, Health Deficiencies and Penalties (record). Data as of 2026-09-30.

Inspection record

Most recent standard health inspection: Mar 19, 2026. CMS lists 24 health citations for this facility across its last three standard inspection cycles and complaint inspections (Nov 30, 2023 to Jun 11, 2026): 14 from complaint inspections, 2 at the “actual harm” level or higher.

InspectionCitationSeverity
Jun 11, 2026Immediately tell the resident, the resident's doctor, and a family member of situations (injury/decline/room, etc.) that affect the resident.
Resident Rights · complaint inspection		D
Potential for more than minimal harm, isolated
Jun 11, 2026Provide appropriate treatment and care according to orders, resident’s preferences and goals.
Quality of Life and Care · complaint inspection		D
Potential for more than minimal harm, isolated
Jun 11, 2026Provide pharmaceutical services to meet the needs of each resident and employ or obtain the services of a licensed pharmacist.
Pharmacy Service · complaint inspection		D
Potential for more than minimal harm, isolated
Jun 11, 2026Safeguard resident-identifiable information and/or maintain medical records on each resident that are in accordance with accepted professional standards.
Resident Assessment and Care Planning · complaint inspection		D
Potential for more than minimal harm, isolated
Jun 11, 2026Keep all essential equipment working safely.
Environmental · complaint inspection		F
Potential for more than minimal harm, widespread
Mar 19, 2026Honor the resident's right to a safe, clean, comfortable and homelike environment, including but not limited to receiving treatment and supports for daily living safely.
Resident Rights		B
Potential for minimal harm, pattern
Mar 19, 2026Procure food from sources approved or considered satisfactory and store, prepare, distribute and serve food in accordance with professional standards.
Nutrition and Dietary		E
Potential for more than minimal harm, pattern
Feb 13, 2026Provide appropriate treatment and care according to orders, resident’s preferences and goals.
Quality of Life and Care · complaint inspection		G
Actual harm, isolated
Feb 13, 2026Ensure that a nursing home area is free from accident hazards and provides adequate supervision to prevent accidents.
Quality of Life and Care · complaint inspection		G
Actual harm, isolated
Jan 24, 2025Immediately tell the resident, the resident's doctor, and a family member of situations (injury/decline/room, etc.) that affect the resident.
Resident Rights · complaint inspection		D
Potential for more than minimal harm, isolated
Dec 6, 2024Honor the resident's right to a safe, clean, comfortable and homelike environment, including but not limited to receiving treatment and supports for daily living safely.
Resident Rights · complaint inspection		D
Potential for more than minimal harm, isolated
Dec 6, 2024Protect each resident from the wrongful use of the resident's belongings or money.
Freedom from Abuse, Neglect, and Exploitation · complaint inspection		D
Potential for more than minimal harm, isolated

Showing the 12 most recent of 24. Full inspection reports are on Medicare Care Compare.

Severity letters follow CMS's scope-and-severity grid: A–C potential for minimal harm, D–F potential for more than minimal harm, G–I actual harm, J–L immediate jeopardy. Most citations are corrected; a citation is what inspectors found on that date. Source: CMS Health Deficiencies file, processed Aug 1, 2026.

Fines and payment denials

CMS records 3 fines totalling $15,358 in the last three years.

Feb 13, 2026Fine: $4,394
Feb 13, 2026Fine: $4,394
Dec 6, 2024Fine: $6,570

Source: CMS Penalties file, processed Aug 1, 2026. Amounts are as CMS reports them and may reflect later reductions or appeals.

Staffing

Total nurse staffing per resident per day
3.58 hours
Registered nurse (RN) time per resident per day
0.51 hours
Nurse aide time per resident per day
1.97 hours
Total nurse staffing on weekends
3.32 hours
Nursing staff turnover (yearly)
59%
RN turnover (yearly)
46%
Administrators who left in the past year
1

From payroll-based staffing data the facility submits to CMS. Hours are per resident per day.

A citation is what inspectors found on one date; most are corrected within weeks. Look for patterns — the same problem cited in several inspections — and for anything at the G–L level (actual harm or immediate jeopardy). The full inspection narrative (Form CMS-2567) is linked from Medicare Care Compare, and your state long-term care ombudsman can tell you about complaints.

Other nursing homes in Goldsboro

Goldsboro Rehabilitation and Healthcare Center1700 Wayne Memorial Drive · Goldsboro, NC 27534 · (919) 731-2805 · For-profit9 health citations in 3 inspection cycles · last standard inspection Dec 17, 2025 · $16,153 in CMS fines (3 yrs)Medicare & Medicaid certified3★ overall (CMS)O'Berry Neuro-Medical Treatment Center400 Old Smithfield Road · Goldsboro, NC 27533 · (919) 581-4001 · Government-owned29 health citations in 3 inspection cycles · last standard inspection Oct 9, 2025 · $167,242 in CMS fines (3 yrs)Medicaid-certified2★ overall (CMS)SFF candidate (CMS)

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